{"id":7148,"date":"2025-05-09T09:58:49","date_gmt":"2025-05-09T09:58:49","guid":{"rendered":"https:\/\/www.unspotted.gr\/?p=7148"},"modified":"2025-05-09T09:59:16","modified_gmt":"2025-05-09T09:59:16","slug":"%ce%b1%ce%bd-%cf%87%cf%81%ce%b5%ce%b9%ce%ac%ce%b6%ce%b5%cf%84%ce%b1%ce%b9-%ce%bd%ce%b1-%ce%bc%ce%b9%ce%ba%cf%81%cf%8d%ce%bd%cf%89-%ce%b4%ce%b5%ce%bd-%cf%87%cf%89%cf%81%ce%ac%cf%89","status":"publish","type":"post","link":"https:\/\/www.unspotted.gr\/el\/%ce%b1%ce%bd-%cf%87%cf%81%ce%b5%ce%b9%ce%ac%ce%b6%ce%b5%cf%84%ce%b1%ce%b9-%ce%bd%ce%b1-%ce%bc%ce%b9%ce%ba%cf%81%cf%8d%ce%bd%cf%89-%ce%b4%ce%b5%ce%bd-%cf%87%cf%89%cf%81%ce%ac%cf%89\/","title":{"rendered":"\u0391\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cd\u03bd\u03b5\u03b9\u03c2, \u03b4\u03b5\u03bd \u03c7\u03c9\u03c1\u03ac\u03c2!"},"content":{"rendered":"<p>\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bb\u03bf\u03b9 \u03bf\u03b9 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\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03bf\u03c1\u03c5\u03b2\u03ce\u03b4\u03b5\u03b9\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03af. <strong>\u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03bf\u03af, \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf\u03b9, \u03c0\u03b1\u03c1\u03cc\u03bd\u03c4\u03b5\u03c2. \u039a\u03b9 \u03b1\u03c5\u03c4\u03cc, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c5\u03bd\u03bf\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03c5\u03bd &#8220;\u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf&#8221; \u03ae &#8220;\u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc&#8221;.<\/strong><\/p>\n<p>\u0394\u03b5\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03c9\u03bd\u03ac\u03b6\u03bf\u03c5\u03bd. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b3\u03b5\u03bb\u03ac\u03bd\u03b5 \u03c8\u03b5\u03cd\u03c4\u03b9\u03ba\u03b1. \u0394\u03b5\u03bd \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03b5\u03c5\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1. \u0394\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03b1\u03b2\u03b1\u03bd. <strong>\u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf &#8220;\u03c3\u03c4\u03c1\u03bf\u03b3\u03b3\u03c5\u03bb\u03bf\u03af&#8221; \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b5\u03c5\u03c7\u03ac\u03c1\u03b9\u03c3\u03c4\u03bf\u03b9. \u0391\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b1\u03b6\u03ad\u03c8\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c6\u03c9\u03bd\u03ae \u03c4\u03bf\u03c5\u03c2, \u03bd\u03b1 \u03b1\u03b4\u03b5\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03bb\u03af\u03b3\u03bf \u03b1\u03c0\u03cc \u03b3\u03bd\u03ce\u03bc\u03b7, \u03bd\u03b1 \u03ba\u03cc\u03c8\u03bf\u03c5\u03bd \u03bb\u03af\u03b3\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd 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\u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u2014 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b9\u03bb\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03b5\u03b9\u03c1\u03b1\u03b3\u03c9\u03b3\u03b5\u03af, \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf \u2014 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b1\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c1\u03cc\u03bb\u03c9\u03bd. \u038c\u03c0\u03c9\u03c2 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03bf\u03bb\u03cc\u03b3\u03bf\u03c2 Zygmunt Bauman (2000), \u03b7 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03cc\u03c7\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. <strong>\u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cd\u03c0\u03bf\u03c0\u03c4\u03b7. \u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1.<\/strong><\/p>\n<p>\u03a3\u03c4\u03bf\u03bd \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03bf \u03bb\u03cc\u03b3\u03bf, \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae, \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ad\u03c1\u03b7\u03bc\u03b1 \u2014 \u03b1\u03bb\u03bb\u03ac \u03b2\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1. \u038c\u03c0\u03bf\u03b9\u03bf\u03c2 \u03bb\u03ad\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c3\u03ba\u03ad\u03c6\u03c4\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03bc\u03b1\u03bb\u03b1\u03ba\u03ce\u03bd\u03b5\u03b9, \u03cc\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03c1\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03b9 \u03c4\u03bf \u00ab\u03c3\u03c9\u03c3\u03c4\u03cc\u00bb \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03c1\u03cc\u03c4\u03b7\u03bc\u03b1, \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a4\u03bf \u03c4\u03af\u03bc\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2, \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf\u03bd Vaclav Havel (1985), \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b7 \u03bc\u03bf\u03bd\u03b1\u03be\u03b9\u03ac \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bf \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03ba\u03ae\u03bd\u03b9\u03bf. \u039d\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u00ab\u03b1\u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c2\u00bb, \u00ab\u03c0\u03bf\u03bb\u03cd\u03c2\u00bb, \u00ab\u03b1\u03bd\u03b5\u03be\u03ad\u03bb\u03b5\u03b3\u03ba\u03c4\u03bf\u03c2\u00bb.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b1 Bernard Crick (1962), \u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03ad\u03c7\u03bd\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c6\u03b9\u03ba\u03c4\u03bf\u03cd \u2014 \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03ad\u03c7\u03bd\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03bf\u03b9\u03b7\u03c4\u03bf\u03cd. \u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03c6\u03b1\u03bd\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03b5\u03b9\u03bb\u03ae, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9, \u03b4\u03b5\u03bd \u03c0\u03bb\u03ac\u03b8\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u039a\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03b7 Shoshana Zuboff (2019), \u03b7 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af branding, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03b2\u03ae\u03bd\u03b5\u03c4\u03b1\u03b9. \u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c6\u03c9\u03bd\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7\u03c2.<\/p>\n<p>\u039a\u03b9 \u03cc\u03bc\u03c9\u03c2, \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b5\u03bc\u03ac\u03c4\u03bf \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03c0\u03b5\u03c1\u03c3\u03cc\u03bd\u03b5\u03c2, \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03c1\u03b9\u03b6\u03bf\u03c3\u03c0\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7. \u038c\u03c7\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c6\u03b1\u03c3\u03b1\u03c1\u03af\u03b1. \u0391\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03c1\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03c5\u03c6\u03c4\u03b5\u03af. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03af\u03b4\u03bf\u03c2 \u03ae\u03c1\u03b5\u03bc\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03bb\u03ad\u03b5\u03b9: \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03c5\u03c4\u03ce \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03bc\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03c9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ac\u03b2\u03bf\u03bb\u03bf\u03c2 \u03c3\u03c4\u03bf \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u03c3\u03bf\u03c5. \u0394\u03b5\u03bd \u03bc\u03b5 \u03c0\u03b5\u03b9\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03c9. \u039c\u03b5 \u03c0\u03b5\u03b9\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cd\u03bd\u03c9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03ad\u03c3\u03c9.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (authenticity), \u03b7 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b6\u03b5\u03b9\u03c2 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c3\u03bf\u03c5 \u03b1\u03be\u03af\u03b5\u03c2 \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c3\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03b9\u03ba\u03ae \u03b5\u03c5\u03b5\u03be\u03af\u03b1 (Kernis &amp; Goldman, 2006). \u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u2013 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03bf\u03bd\u03b1\u03c7\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u039f\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03ad\u03c3\u03c4\u03c9 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u00ab\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2\u00bb.<\/p>\n<blockquote>\n<h2><em>\u0393\u03b9\u03b1\u03c4\u03af \u03cc\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03ac\u03b8\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf\u03c2, \u03b4\u03b5\u03bd \u03b1\u03bd\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03cc\u03b2\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03ad\u03c1\u03b7.<\/em><\/h2>\n<\/blockquote>\n<p>\u0391\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b8\u03b5\u03af\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03c3\u03ba\u03b5\u03c8\u03b7, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03ba\u03bf\u03c5\u03b2\u03ad\u03bd\u03c4\u03b1, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03ae\u03c1\u03b5\u03bc\u03b7 \u03c6\u03c9\u03bd\u03ae \u2014 \u03ba\u03b1\u03b9 \u03be\u03b1\u03c6\u03bd\u03b9\u03ba\u03ac \u03bd\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1\u03c4\u03b1 \u03bd\u03b1 \u03b2\u03b1\u03c1\u03b1\u03af\u03bd\u03bf\u03c5\u03bd. \u038c\u03c7\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c6\u03ce\u03bd\u03b1\u03be\u03b5\u03c2. \u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b9\u03b2\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5\u03c2. \u0393\u03b9\u03b1 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c5\u03c2, \u03b1\u03c5\u03c4\u03cc \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b5 \u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd &#8220;\u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf&#8221;. \u0391\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03c3\u03ad\u03bd\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc.<\/p>\n<p>\u039a\u03b9 \u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03bd\u03ac \u03bf \u03ba\u03b1\u03b9\u03c1\u03cc\u03c2, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bd\u03b1 \u03bc\u03b1\u03b6\u03b5\u03cd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c3\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c2, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03bf \u03b5\u03b1\u03c5\u03c4\u03cc\u03c2 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03b1\u03af\u03bd\u03b5\u03b9, \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9.<\/p>\n<p><strong>\u038c\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03c1\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03bb\u03b1\u03c6\u03c1\u03cd\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1, \u03ba\u03bf\u03c5\u03b2\u03b1\u03bb\u03ac \u03c4\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ac\u03bd\u03b5\u03c4\u03bf. \u0391\u03bb\u03bb\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ad\u03c2.<\/strong><\/p>\n<p>\u039a\u03b9 \u03b7 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b5\u03bd \u03c6\u03c9\u03bd\u03ac\u03b6\u03bf\u03c5\u03bd. \u0391\u03c0\u03bb\u03ce\u03c2 \u03c3\u03c4\u03ad\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u2014 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b5\u03c2, \u03b1\u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03ac\u03c4\u03b5\u03c5\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ae\u03c3\u03c5\u03c7\u03b5\u03c2. <strong>\u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 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\u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03c6\u03b1\u03bd\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03b5\u03b9\u03bb\u03ae, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9, \u03b4\u03b5\u03bd \u03c0\u03bb\u03ac\u03b8\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u039a\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03b7 Shoshana Zuboff (2019), \u03b7 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 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